Released on: March 13, 2008, 2:53 am

Press Release Author: Sydus

Industry: Marketing

Press Release Summary: - Sydus technology supports 80% of new GSM handsets in Asia
- Sydus is providing new digital means for brands to reach out and engage with music
consumers while providing a good lifestyle experience
- Sydus is integrating web, mobile and social experiences together with a technology
product that appeals to youth

Press Release Body: March 17, 2008



SINGAPORE; MUMBAI, INDIA - Sydus, the first company to launch 3G Radio and branded
music services worldwide, today announced the launch of its technology across Java
and CDMA handsets.

Sydus is a digital entertainment solutions company that works to provide
entertainment, like music, for brand advertisers to engage with their targeted
audience, through streaming technology. Previously, the technology was offered on
all Symbian and Windows based mobile phones covering approximately 25% of the Asian
(ex Japan/Korea) market. With this new launch, Sydus is able to address all the
latest Nokia mobile phones operating on GSM and selected models on CDMA, while also
supporting most new Sony-Ericsson, Samsung, and LG devices. The current handset
support count is 346 devices for new and current circulation models covering over
80% of GSM new mobile phone market.



Speaking about the development, Sydus' Head of Technology, Mr., Sharvil Nanavati,
said, "Sydus is a company in relentless pursuit for innovation across all digitally
connected platforms. Innovation, scalability and consumer connectivity offered in a
simplified manner is in our DNA".

Mr. Saumil Nanavati, President Sydus, added, "Our digital entertainment ad platform
to advertising brand partners and consumers alike, has been further solidified with
our social networking player and the new Java platform. We are extremely delighted
to offer more connectivity for our brands and consumers".



Sydus is currently offering, through its advertising brand partner Bacardi, free
streaming music service to mobile operator AIS and its 22 million customer base in
Thailand. The service includes latest Thai music from Small Room and Platinum,
whilst the international tracks are exclusively provided by Universal Music.



Sydus also has access to music tracks from 139 record labels in India covering 60
years of Bollywood and 12 other languages.

Currently, Sydus is the only company to offer a unified digital advertising
solution, for mobile and social networks such as MySpace, Blogs, Friendster, Hi5
and many others. Social networking is poised to explode in India amongst the youth
generation with recent community sites allowing for exchanging of digital
preferences, embedding of players into blogs, etc. Youth are now able to listen to
music while communicating to their communities via different social websites while
at home, or on the go!

For a complete list of new supported handsets is found at:
www.sydusmobile.com/gomobile.php



About Sydus

Sydus is an advertising solutions company for mobile and web 2.0 platforms to
deliver brand messages for audio-lifestyle communities. Globally, Sydus has
designed, executed and managed effective music platforms connecting a partner\'s
brand value with communities. Brands such as Virgin Radio and Bacardi reached
communities across 141 countries, in near CD quality, via the world\'s first 3G Radio
and the first branded music service in the world. For more information, please visit
us at www.sydus.com or download Sydus from your mobile phone at wap.sydus.com.

Web Site: http://www.sydus.com

Contact Details: Sydus
5 Shenton Way, #26-11 UIC Building
Singapore
+65 6221 7400
info@sydusmobile.com